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Sony’s new Bravia series – the XBR – is about to hit Australian retail stores, which includes RGB Dynamic LED backlight technology, BRAVIA Engine 2 PRO, Sony’s latest high quality picture processing technology and Motionflow 100Hz PRO.


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Sony claims this range delivers deeper blacks due to 1,000,000:1 Dynamic Contrast Ratio, and the most realistic colour reproduction thanks to RGB Dynamic LED backlight technology.

For the first time, 46-inch and 55-inch series models feature an energy-efficient RGB Dynamic LED backlight that utilises local dimming technology, which momentarily dims in dark areas of the picture, reducing light leakage for enhanced contrast and deeper blacks.

Sony’s RGB Dynamic LED backlight technology expands the TV’s colour range by aligning individual clusters of red, green and blue LEDs, elevating colour purity compared to traditional single white LED backlights.

Additionally, the series offers the new improved Advanced Contrast Enhancer ACE technology, which features Sony’s own algorithm for local dimming and improves contrast and dynamic range by controlling the LED backlight level by area, so that detail is maintained in the dark areas while other areas are driven near peak brightness. Rounding out the picture enhancement suite in the XBR series is x.v.Colour compatibility.

Also included in the feature set is Digital Media Port compatibility, which provides access to video and music from portable media devices like compatible Walkman and iPod players and other Digital Media Port accessories. The models can also display digital photos using creative multi-plane 3D graphics slideshow from USB devices.

The series incorporates of XMB (Xross Media Bar) technology, which allows simple navigation through all TV functions, providing a logical and fast way to access set up menus, user controls and more. 

RRP
KDL40XBR45 $3,999
KDL46XBR45 $6,999
KDL55XBR45 $9,999

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