Telstra is exploring what is needed to move into and then dominate in the the mobile TV market. According to insiders the Company wants to be a major player in the delivery of live TV content to a mobile in Australia and is exploring how they deliver content to devices.
Telstra is exploring what is needed to move into and then dominate in the the mobile TV market. According to insiders the Company wants to be a major player in the delivery of live TV content to a mobile in Australia and is exploring how they deliver content to devices.
One option is 1700 kiosks that will allow consumers to top up their TV content so that when they lose a live signal they can watch stored content.
Adoption of mobile TV will accelerate to the point that half a billion people worldwide will be using it by 2013 according to ABI Research, which predicted that mobile TV will move far beyond cellular networks.
“Mobile TV users have yet to value the medium properly because it has not been validated as an independent product and service,” the company’s analyst, Jeff Orr, said as part of the release. “It has been primarily offered at the end of a long list of more preferred cellular services. However, Mobile TV will soon be positioned in a more proper role as an extension of traditional broadcast TV services.”
