The Avengers, the record-breaking 3D box office success is being tipped as a movie that could save the reputation of 3D on TVs in the home.
Research Company Parks Associates claims that the new 3D movie will increase consumer demand for access to 3D movies at home.
New research from the international firm shows 3D TV owners are satisfied with their TVs. A majority of them use their 3D TVs on a monthly basis, and 65% want access to more 3D movies.
Their recent study includes a survey of over 600 3D TV owners and found 56% were “very satisfied” with their TV’s 3D features. In addition to more 3D movies, 49% of consumers surveyed want more 3DTV program options, and 45% want more 3D games.
“People who have a 3D TV set use it, like it, and want more content for it,” said John Barrett, Director, Consumer Analytics, Parks Associates. The latest Parks Associates figures show just 6% of U.S. broadband households have a 3D TV. “Don’t blame the technology. Prices are still too high, and the amount of content is still too low.”
Barrett said expectations for 3D should be revised: “The industry needs to stop comparing 3D to HD. Consumers are never going to watch everything in 3D. They will watch the occasional program in 3D if the content is compelling, but 2D will always be the default.”