No need to go to your pub or club to watch this year’s Melbourne Cup – or even to turn on the telly. In its first sports rights deal outside the USA, leading social media site Twitter has signed to live stream Australia’s No 1 horse race.
It has inked a revenue sharing deal with the Victoria Racing Club to stream the race – and inked deals with SportsBet and insurance giant AAMI as “sponsors” – read advertisers.
The streaming session will run for an hour, and will be produced for Twitter and the VRC by the Seven Network.
Earlier this year, Twitter signed a $10 million deal to live-stream 10 National Football League (ie, American football) matches over the 2016 season.