Dob in a business software pirate and you could score the prize of a holiday for two in the Caribbean – that’s the latest offer from the Business Software Alliance as it seeks to enlist a wider range of informants.The promotion is being run as an interactive quiz on BSA Australia’s Facebook page.
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Entrants are asked to answer five questions about software piracy and also have the option to proceed to the BSA Australia Web site to report “cases of business software piracy that they may be aware of” – in most cases presumably a disaffected employee dobbing in the boss.
The winner scores a flight for two to their choice in the Caribbean as well as $2000 spending money. If their dob-in leads to a successful legal case launched by the BSA they’re also eligible for a reward of $5000 +.
Says BSA co-chair Clayton Noble: “This competition represents a shift in strategy for the BSA. Historically we have generally marketed to a core audience of business IT decision makers but as the market has evolved more people are now involved in the IT decision making process. With that in mind the ‘Capture a Pirate Claim the Caribbean Competition’ has been designed to raise awareness and involve a much broader scope of people.”
