ACCC Prosecutes Deceptive Mobile Premium Service Providers

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The Australian Competition and Consumer Commission is set to prosecute two mobile premium service providers for misleading and deceptive conduct.According to ACCC, 6G and Global One made false or misleading representations, while advertising mobile premium services on television, in breach of the Trade Practices Act 1974 from February 2010.

The relevant television advertisements were promoting subscription services including mobile phone ringtones including “One Time” by Justin Bieber; entry to a quiz with a prize of $100,000; a mobile phone game called Space Invaders; and a mobile phone game called Doodle Jump.

The ACCC said that 6G or Global One represented that a consumer could buy the service at a one-off cost when in fact the consumer was actually requesting access to a subscription service.

The ACCC is seeking relief from the court which includes the payment of pecuniary penalties, the publication of corrective television advertisements, declarations, the implementation of a trade practices compliance program and costs.

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