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The Apple App store which is envied by the likes of Sony, Nintendo and Microsoft is booming with Apple announcing that 2 billion apps have been downloaded from its App Store, and the pace “continues to accelerate”.

According to chief executive Steve Jobs there are now more than 85,000 apps available to the more than 50 million iPhone and iPod touch customers worldwide”.  He also said that Apple had achieved its first billion apps downloaded in about nine months, from July 2008 until April 23. The most recent billion was achieved in about five months.

In a direct stab at Sony executives who are struggling to get a content and apps network off the ground  Forbes Magazine said  “If what Apple has announced today hasn’t woken you (Sony executives) and your colleagues up, it’s time to have your executive assistant pencil “panic” into your FranklinCovey day planner”.

The Apple apps now can be downloaded in 77 countries, in over 20 categories, Apple said.

“The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone,” Steve Jobs, Apple’s chief executive said in a statement. “The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”

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