As first tipped by Smarthouse, Dell has announced today it has entered into a definitive agreement to acquire Alienware.
The big losers in Australia will be joint venture partner Alienware Systems in Adelaide who on several occasions online have been mentioned in bloggs for poor servoce. Dell claims in an offical statement that it has done the deal to further satisfy the growing number of consumers and businesses seeking the highest-performance PC products, including those used for gaming and multimedia digital content management.
Terms of the planned purchase will not be disclosed. Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell.
“Alienware’s products are an excellent complement to Dell’s own line of high-performance computers designed for gaming, enthusiast and media content customers. In addition to offering high-quality, high-performance products, Alienware has tremendous brand appeal with consumers and creative business professionals,” said Michael Dell, chairman.
“Alienware has a legacy of success designing the highest-performance PCs using bleeding-edge technologies and innovative industrial design,” said Nelson Gonzalez, CEO of Alienware. “We believe that Alienware will realize significant advantages from Dell’s world-class supply chain and operational efficiencies. They will allow us to continue to satisfy our core customers with the most innovative and highest-performing PCs, and ultimately extend the reach and appeal of the Alienware brand.”