Sony’s entertainment who recently lost the rights to the James Bond franchise is set to test the posting of movies on Google’s YouTube video-sharing Web site.
Sony’s entertainment who recently lost the rights to the James Bond franchise is set to test the posting of movies on Google’s YouTube video-sharing Web site.
Currently no movie production Companies post full lenth moves to YouTube with the Sony move which will see the Company post full length movies complete with advertising set to be watched closely by the movie industry.
“We are having conversations with YouTube,” Paula Askanas, a spokeswoman for Sony Pictures Television in Los Angeles, told Bloomberg in a recent interview. She declined to provide additional details.
Hollywood studios, under attack from film piracy, are trying out older movies on the Internet as they search for ways to accommodate viewers’ changing demands without cutting into revenue from DVDs and pay-television. By putting content on YouTube, the Internet’s most-viewed video site, studios gain access to a larger audience says Bloomberg.
