Gaming–A $US10 Billion Global Market & Growing

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The PC Gaming Alliance (PCGA) noted that 2007 was a massive year for gaming revenues and this was underlined by the fact that global PC gaming revenue led the way in 2007 with $US4.8 billion in sales.

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Digital gaming sales approached $US2 billion in sales, while the advertising revenues from websites, portals, and in-game ads accounted for some $US800 million, making a total earning figure that also included other revenues from gaming reach some $10.7 Billion.

Speaking at the Games Convention Developer’s Conference in Leipzig, Germany, PCGA president Randy Stude announced that PC gaming was a $10.7 billion industry during the year of 2007, with retail sales accounting for just 30 per cent of total revenues.

“Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported,” said Stude. “Today’s consumers shop where they live – online.”

And according to DFC Intelligence, there is even more room for growth as the broadband market matures.
DFC Intelligence David Cole noted that “Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come.”

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