iPad Not Popular For Business Productivity Apps Says Nielsen

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Australia’s leading online research Company Nielsen, claims that iPod users are not downloading business or productivity apps, instead they are chooing games.

Australia’s leading online research Company Nielsen, claims that iPod users are not downloading business or productivity apps, instead they are chooing games.

Nielsen said that a third of iPad owners have not downloaded any supplementary applications, according to a survey of 5,000 consumers. Around 62 per cent of consumers who have downloaded apps and content on an iPad have gone for games, followed by books at 54 per cent and music at 50 per cent.

The research Company said that while some users may be reluctant to download paid-for applications, the iPad does seem to be a popular device for consuming content. Nielsen found that content consumption is almost twice as popular on iPads as on iPhones.

“The iPad trumps the iPhone for ‘print’ and video viewing,” the firm explained, adding that its results also found that users are susceptible to marketing.

The analyst firm said that, although some types of business application are popular, a sizeable proportion of users have not embraced the idea.
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