After failing to attract sales for their Windows Phone 7 via conventional channels, Microsoft is now trying to lure men to the device with sex, girls, gadgets and a touch of, old up and down exercises.
A new application called MSN Onit, has been released by the struggling phone division, it promises to bring guys a “weekly dose of beautiful women, exercise tips, financial tips, the gadgets you need, the technology you lust after, and local news.”
Microsoft says Onit will offer up content from selected magazines (I wonder if they have done a deal with Playboy or Penthouse)?
Onit also will tap into Bing for hyper-local links.
