LG Electronics who already has a distinct edge in Australia with their Internet enabled TV’s that run services such as BigPond Movies has introduced a new LG SmartTV platform at the International Consumer Electronics Show in Las Vegas.
The new platform provides access to Internet sourced movies, customisable apps, videos and the ability to browse the Web through an easy to navigate user interface and a new point and click remote system.
The Korean Company has created a new simplified dashboard which appears when the TV is first turned on.
Users instantly get access to Live TV, Premium Content, which at this stage will be BigPond Movies, TV Apps and a Launch Bar .
They have also introduced a motion controlled Magic Remote. The remote is operated by simply pointing it at the screen, moving the cursor to the desired option and clicking on the selection. A keyboard is not needed, but a QWERTY keyboard app is available for download on Android smartphones or iPhone.
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“LG SmartTV provides viewers with endless options on their television, however, if these entertainment features are difficult to access or select, consumers will not truly enjoy the technology,” said Jay Vandenbree, senior vice president, Home Electronics, LG Electronics USA. “We have designed our LG SmartTV platform to be as easy and simple to use as possible, so that viewers spend their time engaging with their television, rather than navigating it.”
An LG App Store which will be available to Australian consumers, will be populated with hundreds of applications for download. Additionally, the platform includes a Web browser so users no longer need to turn on their laptop to access the Internet.
With this feature, news, reviews, and a host of other content can be viewed on the television screen.
LG’s Smart Share function allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen. Smart Share also includes Media Link, which provides additional information, such as cover art or liner notes, for content being streamed.
