The star of the Apple show overnight was the release of the much anticipated iPhone X, it will cost a massive $1,829 for a 256GB model.
The new Apple premium flagship iPhone X or as some are calling it iPhone 10, is set to compete head on with the Samsung Note 8 features an edge-to-edge screen with a notch at the top to accommodate the front-facing camera and new Face ID sensors.
“Over the past decade, we’ve pushed forward with innovation after innovation, bringing us to this moment, when we can create devices that are far more intelligent, far more capable, and far more creative than ever before.” Apple CEO Tim Cook told his audience.
The new top end Apple iPhone offering has glass on both the front and the back, and it has “surgical-grade” stainless around the sides which is no different from several other smartphones out there.
It comes in two colours: space grey and silver. It also has the highest pixel-density (458ppi) display ever in an iPhone, with Apple calling it a Super Retina display, made by Samsung.
It measures 5.8 inches in diagonal size and has a resolution of 2436 x 1125. It’s also the first OLED display that is, in Phil Schiller’s words, “the first OLED display great enough to be in an iPhone.” Like the iPhone 8, the iPhone X also has True Tone display technology.
Apple has as tipped, removed the home button. what you now need to learn is how to do an upward swipe from the bottom of the phone.
Also gone is fingerprint authentication.
The new Apple security measure is called Face ID and does what the name suggests: it unlocks the phone just by having you look at it.
It’s based on the tech in the notch at the top of the phone: it combines an IR system with the front camera and a so-called flood illuminator that beams a light at your face to help it be recognized even in the dark. Apple even went to the extra step of building a dedicated neural engine — based on a dual-core custom chip design — to process face recognition in real time.
Face ID, according to Apple, is orders of magnitude more secure than Touch ID. The company claims a 1 in 1,000,000 chances of a random other person being able to look at your phone and unlock it through Face ID. The new facial authentication will also work will Apple Pay and all third-party apps that already supported Touch ID.
Photos and video playback on this new iPhone will both wrap around the notch at the top of the device, which is liable to grow irritating over time. Multitasking will also be something people will need time to adapt to: to open the iOS Control Centre, for instance, you’ll have to swipe down from the top right corner. All the swipe-based interactions have been tried by other phone companies before, with varying degrees of success.
• iPhone X will be available in silver and space grey in 64GB and 256GB models starting at Recommended Retail Price A$1579 inc. GST for the 64GB model and RRP A$1829 inc. GST for the 256GB model from apple.com/au and Apple Stores and is also available through Apple Authorised Resellers and carriers (prices may vary).
• Customers will be able to order iPhone X beginning Friday, 27 October, with availability beginning Friday, 3 November in Australia.
• Apple-designed accessories including leather and silicone cases in a range of colours will be available starting at RRP A$59 inc. GST, while a new iPhone X Leather Folio will be available for RRP A$145 inc. GST. Lightning® Docks in colour-matching metallic finishes will also be available for RRP A$75 inc. GST, prices may vary.
• Every customer who buys iPhone X from Apple will be offered free Personal Setup, in-store or online, to help them customise their iPhone by setting up email, showing them new apps from the App Store.
• Anyone who wants to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions at apple.com/au/today.