Ninemsn is set to use MCM Media’s music video streaming service, Digital Entertainment Network (DEN), to stream music videos to its site.Under the terms of the two year deal, ninemsn will use DEN to stream music videos from its ‘Music Fix’ site, as well as promoting it throughout the ninemsn network.
The Digital Entertainment Network was launched in July 2009 and is a high quality music audio and video player that is distributed across some of the nation’s leading entertainment sites, plus mcm’s own take40.com and thehothits.com.
According to MCM Media, the DEN “offers consumers the world’s largest legal high quality free to stream music audio and video on demand thanks to its unique partnership with the top four major record labels – Universal Music, Sony music, Warner Music and EMI.”
Todd Forest, Director of Content and Audience Experience at ninemsn commented: “Online video is an exceptional growth area for ninemsn and we believe our audience will welcome the addition of the DEN music clips to Music Fix. We look forward to a very rewarding partnership with mcm media.”
The ninemsn partnership is an important win for DEN, who has already partnered with News.com.au, The Daily Telegraph, APN’s regional sites and Yahoo!7 Music. It also caps an excellent first six months for DEN, with an average of 5.5 million audio and video streams each month.
According to Simon Joyce, CEO of mcm media, consumer interest in online video is set for significant growth which bodes well for the DEN.
“Since launching in July the DEN has grown significantly with consumers, publishers, advertisers and the music labels all benefiting from the distribution of this engaging content. The signs for the DEN in 2010 are excellent and we expect to continue to increase our DEN distribution partners whilst providing an even larger library of high quality music videos” said Joyce.
mcm media has also announced significant enhancements to its DEN content management system (CMS) which will offer publishers enhanced capabilities including a new interface, faster CMS access, simple drag and drop play list development; and improved library analytics and reporting ability.