No Christmas Chip Shortage Concerns For GoPro

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While every other consumer electronics company seems to be ruffled by the supply chain bottleneck regarding the global chip sortage brought on by issues related to the pandemic, GoPro seem unfazed when it comes to their Christmas sales.

“Despite supply chain constraints that are affecting many industries, we have successfully partnered with our suppliers to produce inventory to support our fourth-quarter revenue expectations,” CEO Nick Woodman says.

“GoPro.com and our retail partners will be stocked and ready for shoppers this holiday season.”

With the exciting new magetic DJI action camera entering the market, GoPro also addressed the shift in public perception from the cameras being an entry-level purchase, to a higher-priced one.

DJI Action Cam 2 4 1024x588 No Christmas Chip Shortage Concerns For GoPro

The company say 98 per cent of its 800,000 cameras sold in the September quarter were priced above the US$300 mark. The new Hero10Black sells for US$499.

The average sales price for its camera are US$381, up 25 per cent year-on-year.

GoPro made US$317 million in revenue and US$49 million in profits during the quarter.


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