“Everyone has the iPhone,” and are fed up with it, a Nokia boss complained this week.
And Android is not much better either, Niels Munksgaard, director of Portfolio, Product Marketing & Sales at Nokia Entertainment Global, said this week.
“What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone,” the Nokia boss told Pocket-lint.
And phone lovers are unhappy with Android, he added, in his tirade against rivals, criticising the most widely used OS globally, used by the likes of Samsung, LG and HTC, as lacking security and being overly complex to use.
“Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform.”
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Both Apple and Android who are currently ahead of the world largest phone maker Nokia in the smartphone stakes, something which the giant is currently playing catch up with, launching Lumia 800 and 710 devices running the fledgling Windows OS, unveiled in October, flagged as “complementing and amplifying the design of a Windows Phone” and “craftsmanship” at its best.
And the former golden boy of the phone world wants to save it from a “sea of sameness.”
“The marketplace is extremely crowded. I refer to it as the sea of sameness. When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different,” Munksgaard added.
But numbers don’t lie.
However, Lumia’s sales are said to be “disappointing” to date, although reviews have been decent. Its availability has also been limited and is not yet one sale in Australia.
“Lumia is reasonably good … but it’s not an iPhone killer or a Samsung killer,” Neil Mawston from Strategy Analytics recently said. “But where Nokia does stand out is on their price — it looks like they are going to be very competitive.”
