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Australians and New Zealanders generated over 14 billion gigabytes of data last year, which is equivalent to 259 million Blu-ray discs.


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EMC found that the annual digital information generation in Australia and New Zealand amounted to 14,025,600,000 gigabytes in 2008. This is equivalent to: 3,506,400,000 fully-loaded Apple iPods, 259,200,000 fully-loaded Blu-ray DVDs, 86,400 trillion Twitter feeds, 138,240 trillion online bank transactions, or 5 trillion digital photos.

EMC Australia and New Zealand’s President, David Webster said that data would skyrocket during the next few years.

“With initiatives such as the National Broadband Network on the horizon, Australia is on the edge of an explosion in digital information unrivalled since the uptake of the Internet. Organisations are going to have to find innovative ways to manage, secure and protect this information during the next few years,” Webster said.

John Brand, Research Director of Asia Pacific analyst firm Hydrasight, confirmed “the coming years will be particularly challenging for local organisations as they seek to improve their information management practices.”

“As the volume of digital information needing to be managed continues to increase, organisations are being forced to look at new methods and technologies that reduce information management costs and complexity. IT budgets are continually under pressure to balance the demands between the amount of information to be managed and the resources available to manage it. Now, more than ever, organisations must look at alternative strategies and tools for managing information to ensure they can meet the demands of this hyper-growth of information,” concluded Brand.

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