Panasonic Customers Say Appliances Have Too Many Features

X

Panasonic’s new range of rice cookers and microwave ovens will eschew the common practice of cramming appliances with as many options as the manufacturers can possibly fit, responding to customer feedback that suggests that many people don’t want to have to pilot a navigation board akin to a spaceship just to cook some rice.

Instead Panasonic’s new rice cookers and microwaves will allow customers to choose three main modes from a lineup of 25, and toggle and add others later via the smartphone app.

Screen Shot 2021 08 12 at 10.12.24 am Panasonic Customers Say Appliances Have Too Many Features

“Even if there are multiple modes, customers actually only use two or three,” a Panasonic marketing manager said.

This is in response to a user survey that found 60 per cent of people never use most of the options installed into their appliances.

“The entire industry has become tired of the cutthroat spec and price race, which isn’t in the interest of consumers,” said Shigeru Dohno, vice president of the appliances company within Panasonic.

 

593756 au cs co re fy22q4w4 sit aw ark m15 r6 leaderboard 728x90 iif R1 Panasonic Customers Say Appliances Have Too Many Features
728x90 Panasonic Customers Say Appliances Have Too Many Features
211112 4Square Banner Narrow TWE3B 2 Panasonic Customers Say Appliances Have Too Many Features
Polk Signa S4 728x90 1 Panasonic Customers Say Appliances Have Too Many Features
Uniden Uniden PRO BonusSolar ChannelNews 728x90 1 Panasonic Customers Say Appliances Have Too Many Features
PI SL Gold Aqipa 4SQM Banner Ads Leaderboard 728x90px ANZ v2 Panasonic Customers Say Appliances Have Too Many Features
PAN2163 MWO Banners LB 728x90px V1 1 Panasonic Customers Say Appliances Have Too Many Features
UE Wonderboom2 CNWeb LB Blue Panasonic Customers Say Appliances Have Too Many Features
CUST CRICKET FY22 Sport Cricket Q2 V1 728x90 Panasonic Customers Say Appliances Have Too Many Features
Mode II 728x90px product Panasonic Customers Say Appliances Have Too Many Features

YOU MAY ALSO LIKE