UK digital radio brand, Pure, has re-launched in Australia, following a two year hiatus.
The British company states it’s a “pioneer of digital radio”, and the first to “fully embrace” the technology in 1999 – notching over five million global sales.
Pure digital radios are now available from; Myer, Retravision and selected independents.
Products include Pure’s new ‘Siesta’ bedside digital radios (from $169.99), and its luxe ‘Evoke’ portable radios (from $249.99). (Further product information and pricing available on Pure’s website here).
Pure CCO, Rob Haycock, asserts Australia is a “fantastic market for digital radio”, with latest Gfk data affirming live radio remains “number one”, despite the rise of streaming media.
Local distributor, Aqipa, is confident in Pure’s re-launch, following increased roll-out of DAB+ in Australia:
“As the pioneers of digital radio, we’re confident that Pure’s core competencies of good, British engineering along with stylish design will be appealing and well received by our consumers, especially as the roll out of DAB+ continues across the country.”