The Bada 2.0 platform, Samsung’s new version of its own OS will compete against rivals Android and Apple’s iOS.
The new smartphone operating system includes support for Near Field Communication (NFC), HTML 5 and WAC – as well as multitasking and voice recognition.
The advanced NFC will allow payments to be made directly from the phone, reading information off of objects like stickers and posters.
User experience will also be heightened with a personalised lock-screen, layout management and 3D sound, says Samsung.
“We are delighted with the success of the original bada platform, which was launched at MWC last year.
“We have also created and strengthened an eco-system around bada, ensuring developers are able to create the apps our customers need and want” said JK Shin, Head of Samsung’s Mobile Business.
This latest version replaces its predecessor, the v1.2 which first ran on the Wave S8500 in June last, which sold over one million in its first month.
Samsung also operates on Google’s Android OS and has enjoyed massive success on the back of the platform, announcing growth growth of 438.9% – propelling it to the number four Smartphone maker in the world.
Bada 2.0 also offer flexibility across different PC operating systems, on its software development kit (SDK), giving it an edge over the likes of Apple’s iOS.
The SDK also includes additional features such as an advanced code analyser as well as a faster simulator, allowing developers more insight into the performance of their apps.
The announcement was made during the bada Developer Day, attended by over 200 developers from around the world at Mobile World Congress in Barcelona, taking place this week.
Downloads from its Apps store is shortly expected to surpass 80 million on the back of its bada apps, which Samsung says has been hugely popular.
The launch is part of its Samsung’s drive ” to create a perfect mobile eco-system through bada, with various technical support services introduced.”
Samsung revealed some of its most successful app which include ‘Polar Mobile’, ‘Com2us’ and ‘Zkatter’ .
There is no word yet as to which phones will run on the platform.
Just this week Samsung announced their Galaxy S2 and Galaxy Tab II, both of which will run on Android.