The Seven Network is set to launch a new HD digital Aussie men’s TV channel called 7 mate.
Targeted at men aged between 16 and 49 it is not known how “raunchy” the channel will be.
Set to go to air live on September 25, the new channel will go to air live with coverage of the Australian Football League Grand Final.
Seven Network staff are not saying what type of programming will be used late at night however some media analysts believe that there is a market for “soft porn” and “risk movies” which cannot be shown before 9.30 pm.
According to MuMbrella Seven’s director of programming and production Tim Worner said: “We’re using the biggest sports event to launch 7mate but this new channel will be so much more than sport. We are after the most elusive demographic in media and we think we’ve got the offering to get them.”
Seven CEO David Leckie said: “”7mate is the next step in building on our leadership in broadcast television. 7mate is going to be great.”
“We’re delighted to be the first commercial network to move to three channels.”
