Tablets To Accelerate Mobile Growth In OZ

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Mobile broadband subscriptions in Australia now total more than 4 million, reports telecoms equipment provider Ericsson – with demand for tablets expected to further accelerate growth in 2011.

Mobile broadband subscriptions in Australia now total more than 4 million, reports telecoms equipment provider Ericsson – with demand for tablets expected to further accelerate growth in 2011.

Worldwide mobile broadband subscriptions will hit one billion in 2011 and are set to double this year on the back of increased demand for data traffic growth. driven by smartphones, laptops and tablets, Ericsson says.

The greatest number of subscriptions, around 400 million, is expected to be concentrated in the Asia-Pacific region.

“The popularity of tablet computing devices for enterprise and consumer applications will further drive mobile broadband growth in 2011 across Australia and New Zealand,” says Warren Chaisatien, strategic marketing manager, Ericsson A/NZ.

“Other factors driving growth will include increasing affordability and the ubiquity of prepaid and MVNO plans.”

Australian Bureau of Statistics data shows that mobile broadband subscriptions grew by 71 percent in 2009-2010, while mobile broadband accounted for 36 percent of Internet connections, up 12 percent from the previous year.
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