Telstra Lures Post Paid Users As It Xooms Up

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The telco is growing fast, signing 364,000 new mobile users this year. And mobile broadband numbers are also on the ascent.

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A pretty phenomenal set of figures, revealed by CEO David Thodey this week, show that more than half of the new additions – 197,000 – were signing on to contracts plans.

However, it lost out on Pre Pay customers which dropped by 39,000, which Thodey attributed to a post Christmas slump as users discontinued their service.

This comes as the phone giant has been busy launching everything from phones for the elderly to tradies as well as two new BYO mobile pre pay deals.

And that’s just in the last month alone.

Telstra’s mobile broadband customer base is also on the rise with 15.7 per cent growth in new customers, to 206,000, for the first three months to March, it said Tuesday. 

And it also shows that Thodey’s brainchild – the $1 billion makeover exercise of the once reviled state monopoly, in a bid to win back customer favour, known as ‘Project New,’ is paying off.

This growth was also egged on by the phenomenal surge for tablets and other mobile devices like Apple’s iPad 2 and could be fixed for a further boost as a slew of Android tabs are launched in Australia this autumn including the Motorola XOOM on Honeycomb 3.0 launched today, which is landing on its Next G network.

 

The telco, who lost out on selling the iPad 2 it was quick to jump on the back of its release in March, releasing tablet SIM packages as did rivals Optus and Vodafone.  

Its Big Pond fixed-line broadband service was also on the up with 47,000 new customers.

This figures announcement came as the telco unveiled its new push for business from SMB, the’Digital Business’ solution  which offers high-speed fixed broadband and telephony.

And as for content and the recent win on AFL broadcast right for online and mobile, Thodey said “we like local content because it allows us to push traffic across our data pipes and I am confident that we will get a return on our ALF investment because we are able to deliver this content to multiple devices both in the home and to portable devices and via Foxtel”.

Thodey also told SmartHouse that he is “open to contents partnerships” including a partnership with the likes of Netflix the US content company who is looking to expand their operations globally.

He also admitted that he is looking to sign up additional “local content” deals.

 

On Tuesday’s announcement, the giant also reaffirmed its guidance for a high single-digit decline in underlying earnings for the full year.

Stay tuned for SmartHouse’s take on the new much awaited Xoom tab, which gets its Aussie debut in Sydney tonight.

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