Sheepskin Industry Joins The Online Retail Push

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Sheepskin and wool producer, Emu Australia, has launched an online store to market and sell its products to international buyers in the changing face of retail.The Australian company brought its online solution up with the help of eCommerce company Reactive which is behind the digital solutions of big clothing brands like Cue Clothing, Jeanswest and General Pants Group.

“Not only do they now have a comprehensive online platform to showcase their latest collections, but they also have the ability to sell their products in any locale, plus have the items delivered around Australia and internationally,” said Reactive’s joint managing director, Tim O’Neill.

“It is changing the face of retail.”

As Australians ride the wave of a strong dollar against weaker foreign currencies with online purchases, even retailers who already operate online are shifting to meet demand and combat competition online.

E-tailer eStore.com.au has recently appointed ex-Harvey Norman general manager of computers and communications Tony Gattari to head up corporate development and strategy.

Gattari previously worked on business development projects for clients like Cisco, LG, Sanyo and, once again, Harvey Norman (which has recently sought to venture into online sales).

“The demand to buy online will continue to grow as more consumers realise it’s a better way to shop, saving time and money. The Australian online retail market is growing quickly and eStore.com.au is well placed to benefit from this change and increase its market share significantly. I’m looking forward to an exciting ride,” said Tony Gattari.

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