Telstra To Shut 1/5 Stores..But Open 100 More

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Telco plans to cut Telstra owned stores from 103 to 80. But that’s not all.

It plans, in turn, to extend the number of licensed stores which will focus on selling highly profitable devices like tablets and smartphones, according to the Australian Financial Review.

The new stores will also focus on sales rather than service.

Earlier this year 100 new Telstra stores were announced, it was also said the telco was planing to sell TVs packed with content and application options, along with accessories “tailored to suit local markets,” according to CEO David Thodey.

And it now appears all 100 of the new shops will be owned by licensees.

The stores also look set to be smaller and in more locations.

It also hopes 70 per cent of its traffic will consists of ‘high-value sales,’ according to the report.

Recently, the Telco has started a major drive to push its customer service unit online and steer customers away from in-house service.

 

It has already invested $1bn in Project New – their major drive to improve consumer service and turn around the perceptions of the communications giant – and has predicted 30 percent of its interaction with customer will be done online by 2013.

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