3D DLP projectors are proving popular with consumers who are starting to choose them over 3D TV’s in an effort to replicate the movie Avatar claims consumer electronics industry researchers.
Samsung Australia has also confirmed that consumers in Australia are buying large screen 3D TV’s over smaller LED models.
New research shows that vendors like Epson, BenQ and Sanyo who are set to launch a 3D projector in September will benefit from the launch of new 3D projector technology later this year as consumers look to a big screen 3D experience as their preferred method of watching a 3D movie or live sporting event.
Mark Leathan Director of Consumer Electronics Marketing at Samsung said “Our feedback is that there is demand for 3D DLP projectors. Consumers have already worked out that the larger the screen the better a 3D TV experience is”.
He added “During the past few weeks we have seen big demand for our large 3D LED TV’s over our smaller models and we are now looking at even larger screens than what we currently offer”.
Sales of 3D DLP projectors reached 250,000 units worldwide in the first quarter of 2010, according to Pacific Media Associates (PMA).
According to Texas Instruments who license their DLP projector technology, 12 major brand vendors now license TI’s 3D DLP technology with more than 100 different 3D models now on sale.
Overall 3D projector shipments are expected to increase 30% or more worldwide in 2010, PMA said.
A Texas Instruments spokesperson claimed that millions of consumers have seen the movie Avatar and that many of them are keen to replicate the same experience in their home with a DLP projector.
Dr. William Coggshall, president, Pacific Media Associates. “Looking at the uptake in adoption by those using and developing technology for this space is a good indicator that 3D isn’t a trend at all; it’s a desirable solution for providing information in an engaging and effective way.”
“Utilising the same award-winning DLP projector technology that made “Avatar” a success at the box office, leading manufacturers are harnessing this immersive method of display”. He said.
Through the operation of millions of DLP’s microscopic mirrors, consumers can experience active visualisation and simulation and tour environments as if they were right before their eyes. DLP technology is currently the only single chip data projector that allows for both 2D and 3D projection from one unit.
