Sony has unveiled a 3G Walkman phone that comes with an inbuilt GPS that will prevent users from getting lost. The new Sony Ericsson W760 will also allow users to download music and data faster than ever, as it will be utilising Telstra’s Next G network.
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Sony Ericsson Oceania’s Head of Marketing, Josh Oxspring said, “People today are always on the move so it’s important that they can stay in touch and have their entertainment at their fingertips. At Sony Ericson we want to energise our consumer’s lifestyles and as we know people always have their mobiles on them – it seems natural we ensure all the necessary functionality is right there when they need it.”
Telstra’s Executive Director for Consumer Marketing and Channels, Ms. Glenice Maclellan said, “The new W760 incorporates the new Telstra Mobile Code Reader which can be used to scan a Telstra Mobile Code (also known as a QR code), an innovative new way to quickly access mobile internet and content. All customers need to do is scan mobile codes that appear on print and online advertisements, on flyers, billboards and LCDs – the possibilities are endless. We expect this new technology to be extremely popular with our customers as we have seen in the Japanese and UK markets”.
To celebrate the launch of the W760, Sony Ericsson and Sneaky Sound System have partnered to offer Telstra customers and music lovers alike a complete music solution with exclusive mobile content from Sneaky Sound System’s new album ‘2’ available from 16 August, 2008. Incorporating the unique Telstra Mobile Codes, consumers will have access to wallpapers, screensavers, ringtones and even a full yet to be released track.
“The W760 fits perfectly into this lifestyle. It is bold, action-packed and along with the Sneaky Sound System partnership takes the Walkman phone beyond just music, this is an incredibly exciting product that hits all the right notes,” added Mr. Oxspring.
The Sony Ericsson W760 will launch through Telstra shops and dealers from 7 July 2008 for $879 and will also be available on a $60 Phone Plan over 24 months.