They are known as bitter rivals, now LG Electronics has launched a brutal attack on Samsung claiming that their top end 8K TV’s, do not comply with set 8K TV standards.
This they claim results in an inferior picture.
They have also taken a pot shot at Samsung’s top end OLED TV’s claiming that their new Nano Cell technology is superior to what Samsung is delivering with their QLED technology.
While LG has not named Samsung in their press statement, they have in face to face briefings with consumer electronics media when they orchestrated a press briefing to try and trash Samsung’s TV’s.
Some observers say the move could see the two rivals back in the Australian Federal Court similar to what happened when the two went head to head over their 3D TV technology.
In a nutshell LG is claiming that Samsung TV’s ‘do not meet the stringent Information Display Measurements Standard (IDMS) for 8K resolution set by the respected International Committee for Display Metrology (ICDM)’.
LG Unleashed their tirade against the performance of Samsung TV’s at the Intercontinental Hotel where Michael Hutchence the former INXS singer was found dead in 1997, they initially compared a 65″ Samsung Q80 which is selling at The Good Guys for $4,495 Vs their own 65″ LG NanoCell SM94 which is selling for $3,195.
(See separate story).
They then moved to spruik their new 8K TV offering with a direct comparison to Samsung’s 8K TV technology and this is where it got really interesting.
In a side by side comparison with Samsung 75-inch Q900 8K QLED Smart TV and their all new 75″ LG NanoCell 8K 75SM99 model which has just been launched in Australia, they demonstrated distinct differences between the two models.
For the comparison to be legitimate and above all accepted, one has to accept that stringent Information Display Measurements Standard (IDMS) for 8K resolution set by the respected International Committee for Display Metrology (ICDM) is the global standard for 8K TV’s.
Secondly LG has used IPS technology Vs Vertical Alignment as the basis for making the claim that Samsung TV’s do not comply.
Today here are two types of LCD panels used in LED-backlit TVs, In-Plane Switching (IPS) and Vertical Alignment (VA).
While they are both Liquid Crystal Display types, there are many differences between the performance of these two technologies as LG has pointed out.
Back in 1992 when flat panel plasma TV’s were starting to take off Japanese Company Hitachi filed patents to improve TV performance. This technology was called IPS and it was designed to interconnect the thin-film transistor array as a matrix and to avoid undesirable stray fields in between pixels.
They also rolled out Super IPS which optimised the shape of the electrodes. In 1996, Samsung developed the optical patterning technique that enables multi-domain LCD. Multi-domain and in-plane switching subsequently remain the dominant LCD design.
12 years ago, LG Display purchased the patents for IPS technology which is why they are keen to push IPS Vs VA used by Samsung.
In a press release to spruik their new 8K TV they claim that industry experts point out that for a “real 8K”TV experience, pixels must be easily distinguishable from one another.
According to the ICDM, Contrast Modulation (CM), which measures precisely if neighbouring pixels are distinguishable from one another and is the relevant way to measure and describe display resolution claims LG.
As such the Samsung TV’s do not pass the 8K standard test claims LG management who are set to make this an issue at IFA in Berlin this week.
They claim that for a TV display to deliver the resolution as indicated by its pixel count, its minimum CM value must exceed 50 percent as well as having a width of 7,680 pixels.
Therefore, an 8K TV with a CM value of under 50 percent is not delivering real 8K, even though it may in fact have a width of 7,680 pixels.
In comparing the Samsung 75″ 8K TV offering and their own they claim that tests of both LG Signature OLED 8K and their LG NanoCell 8K recorded CM values in the 90 percent range.
“For Aussies looking to invest in an 8K TV model, the wait was worth it,” said Angus Jones, General Manager of Marketing at LG Electronics Australia. “At LG, we’re proud to offer Australians two 8K TV models that meet the IDMS Standard for 8K resolution displays. These TVs deliver what consumers would expect out of an 8K TV.”
Jones claims that both their OLD and NanoCell TV’s delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV.
At the shootout between the LG NanoCell 8K TV and the Samsung QLED TV journalists were given magnifying glasses to compare the two TV’s, and while we had to use magnifying glasses to compare the two and while there was a “dot” difference the end result to the naked eye was hard to pick.
When I was sitting 1.6 metres away from the screen there was very little difference with both TV’s delivering a magnificent picture, the only problem is there is bugger all 8K content available in Australia yet.