LG Australia appears to have stopped promoting High Def 24 bit Audio despite it being a key feature of their sound systems.
At a function yesterday to launch a new range of LG Wireless Flow sound gear LG Category Manager Bruce Leigh failed to mention 24 bit audio or the fact that their new sound gear could playback high-resolution 192 kHz/24-bit music files.
Leigh whose presentation was more about market size and the fact that the new LG Music Flow sound systems could be distributed around a home also spruiked a new portable audio system.
Leigh said that the soundbar market where LG is launching two new soundbars, the 700 watt LAS950M which will retail for $1299 and the 360 Watt LAS750M which will retail for $899, is set to grow 30% this year.
He said that the soundbar market was worth $77.2 mil in 2014 and would be worth $100.6 million in 2015.
Leigh also said that the network multi-room audio market growth which was worth $21m $ in 2014 is set to grow 145% in 2015 to be worth $51.5m.
LG is one of the few mass consumer electronic brands to have 24 bit audio at an affordable price.
In comparison a Bluesound 24Bit Pulse speaker is selling at Len Wallis for $1,199 while the LG 24 Bit H7 Music Flow Wireless Speaker is selling at Harvey Norman for $468.
The LG Music Flow range consists of the H3, H5 and H7 that deliver dual-band 2.4/5GHz mesh wireless network capability.
Users can control the Music Flow system via an iOS or Android app, playing the same song in sync throughout your house or sending different songs to different rooms.
Music Flow’s NFC (near field communication) capability lets you tap your phone on a speaker to play music which is handy for Android users.
It also connects directly with the LG G2 smartphone that also plays back High Res Audio.
The inclusion and value of support for 24-bit audio that lets one you stream high-definition lossless audio files such as FLAC and WAV which is handy if you’ve ripped your music libraryown to a storage device.
