Panasonic, who later this month will officially launch their new Full HD, 3D plasma offering in Australia, claim that they are the only brand that has the expertise to deliver every part of the 3D chain.
Chosen as the best 3D TV offering at the recent Consumer Electronics Show in Las Vegas, the VT20 Panasonic 3D TV, which is set to be launched in Australia, was also chosen as the best overall product.
As part of their 3D TV offering, the Japanese company is able to deliver new 3D camera’s for production companies shooting 3D movies, as well as HD 3D TVs and 3D Blu-ray players.
Keith Evans, Managing Director of Panasonic UK, said recently, “In this industry, we get used to innovation. But sometimes new technology comes along which is epoch making – Full HD 3D is it.”
He added, “We truly believe that 3D is the natural step in the TV evolution. Not only is the VT20 series the best 3D TV you can buy in the market, it also the best 2D TV you can buy.”
In Australia, Panasonic is set to give away 3D movies, including Ice Age 3 and Coraline, while Samsung is set to give away Monsters vs Aliens and Sony has nabbed Cloudy, With a Chance of Meatballs.
At a major event in Melbourne, Panasonic Australia will also launch a new range of 3D Blu-ray players, including the BDT300.
To demonstrate its 3D production capability, Panasonic is tipped to put on a live show, with the event shot in 3D using Panasonic 3D cameras. Content will be played back to Panasonic’s 103-inch, 3D-ready plasma.
At the CES show Sony produced a similar event using Taylor Swift as the entertainer.
This weekend in the UK, Sky, which is the equivalent of Foxtel, is set to launch 3D in pubs, with over 1,000 pubs kitted out with 3D TVs.
In Australia, both the NRL and the ARL are investigating the transmission of 3D games, with the NRL set to record the State of Origin series in 3D in partnership with the Nine Network.
In the UK, Sky will shoot the Premier League match between Manchester United and Chelsea in 3D.
It is tipped that Panasonic will initially launch a 50″ 3D plasma TV followed by a 65″ TV in the last quarter.
Last month, after comparing 3D TV offerings from both Samsung and Panasonic, the US consumer group, Consumer Review, chose the Panasonic plasma TV as the best plasma TV they had tested.