One of the great TV bargains in Australia currently is the 55″ Philips 4K UHD TV being sold at The Good Guys.

With a retail price of just $799 and an Android OS as well as Netflix built in this TV is up there quality wise with some of the more expensive TV brands.

See here.

A European TV brand Philips has been in the TV business for decades and at one stage during the CRT era they were one of the most popular TV’s in Australia.

Their heritage is impressive, and you only have to look at this video to get a taste for the pioneering technology that a Company like Philips is able to deliver.

In 1927, Philips began producing radios, and within five years it had sold one million sets and become the world’s largest manufacturer of radios and radio tubes. … Having been involved in experiments in television since 1925, Philips showcased its first television at the Annual Fair in Utrecht in 1938.

In 1990 they developed the first 16.9″ widescreen TV. In 1997 they delivered the first flat screen TV. and in 2007 the first TV with four sided Aurea LED TV.

Philips were the first brand to also deliver an Android powered TV.

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Next year in Australia consumers will be able to buy a new range of Premium Philips TV’s including a new 65″ OLED model that will retail; for sub $5,995.

In Europe Philips sells the amazing Philips OLED+ 903 TV, which not only offers incredible OLED 4K tech, but also packs in a Bowers & Wilkins sound system that produces full and rich audio. At this stage it’s not known whether this TV will be launched in Australia.

The Philips range that has recently gone on sale at The Good Guys has everything you need for a budget experience update.

There’s so much clever tech that combines to make Philips’ latest TVs stand out from the crowd. The second-generation P5 image processor really makes the most of the Ultra HD resolution and high dynamic range (HDR) support.

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Everything looks incredibly clean and crisp, regardless of whether you’re watching native 4K content or upscaled HD video.

It also makes motion smoother, so that sports and action don’t look smeared across the screen. Detail is preserved, so you can see more of what’s going on in the game or movie.

The Philips 55-inch 4K Ultra HD TV has a 3,840 x 2,160 resolution screen with added technologies such as Ultra Resolution Upscaling technology and Pixel Precise Ultra HD that improves the overall picture experience.

It also has Micro Dimming that continuously works in the background to optimise the contrast on your TV so the overall picture looks closer to the real thing.

It also has the new (HDR) High Dynamic Range content with a Netflix subscription via the SAPHI smart TV interface, or when watching a 4K HDR film on your 4K Blu-ray player.

You can also watch catch up TV via FreeView Plus.

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