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Pure Australia has launched a $79 bedside digital radio that allows a user to wake up to their favourite digital radio station.

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The Pure Siesta Mi has two independent alarms, allowing users to choose between waking-up to a digital radio, FM station, or the conventional alarm tone. The company claims that the large display on the Mi is easy to read at night and automatically adjusts to suit the light levels of the room.

Pure Australasia’s Managing Director, Graeme Redman said, “Siesta Mi, in conjunction with the equally affordable ONE Mi, will truly take digital radio mainstream. Siesta Mi is the perfectly affordable way to wake up to your favourite digital radio station.”

The Siesta Mi is available in November from this month for $79.

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