Razer has launched its Pokémon Collection globally, expanding availability to the United States, Latin America, Europe, Australia, and New Zealand after achieving success in Asian markets.
The officially licensed gaming peripheral lineup features designs inspired by Pikachu and the original Kanto starter Pokémon: Bulbasaur, Charmander, and Squirtle.
The Razer Pokémon Collection combines the company’s gaming performance technology with iconic Pokémon aesthetics, targeting both gaming enthusiasts and collectors.
The collaboration represents Razer’s continued expansion into lifestyle products that merge gaming functionality with popular entertainment franchises.
The collection includes four core gaming peripherals designed for PC gaming setups.
The BlackWidow V4 X, Pokémon Edition mechanical keyboard features full-sized RGB lighting, six programmable macro keys, and clicky tactile switches optimised for responsive gameplay during competitive sessions.
Audio needs are addressed through the Kraken V4 X, Pokémon Edition wired headset, which provides immersive sound quality and noise-isolating microphone technology designed for extended gaming sessions and clear team communication.
The RGB lighting integration maintains visual consistency across the entire collection.
The Cobra, Pokémon Edition wired gaming mouse incorporates ultra-precise optical switches and ergonomic design elements for comfortable extended use.
The mouse delivers fast response times and durable construction suitable for intensive gaming applications, while maintaining the collection’s RGB aesthetic approach.
Completing the lineup, the Gigantus V2 Medium, Pokémon Edition mouse pad provides a soft surface optimised for smooth and precise mouse movements.
The pad is designed to complement any gaming setup while improving overall mouse control and accuracy during gameplay.
“This launch is a tribute to the fans of both brands,” said Addie Tan, Global Head of Razer’s Lifestyle Division.
The collection represents a strategic collaboration between Razer’s hardware expertise and Pokémon’s enduring character appeal, creating products that serve both functional gaming needs and collectible interests.
Pricing for the collection ranges from entry-level to premium gaming peripheral segments.
The BlackWidow V4 X keyboard is priced at $259, positioning it in the mechanical keyboard market’s upper-mid range.
The Kraken V4 X headset retails for $159, while the Cobra mouse is available for $89, and the Gigantus V2 mousepad is priced at $45.
The collection is currently available through major retailers, including Razer’s official online store, though availability may vary by specific products and regional markets.
The global expansion follows Razer’s strategy of testing new product concepts in Asian markets before broader international rollouts.
The Pokémon collaboration leverages the franchise’s broad demographic appeal while maintaining Razer’s reputation for gaming performance.
The timing coincides with continued growth in PC gaming markets globally, as consumers invest in premium peripherals to enhance gaming experiences.
Themed collections like the Pokémon collaboration allow manufacturers to differentiate products in competitive peripheral markets while commanding premium pricing for licensed designs.
For Razer, the global expansion represents confidence in the collection’s market appeal and the company’s ability to balance gaming functionality with lifestyle aesthetics.
The success of the initial Asian launch likely influenced the decision to accelerate global availability across major gaming markets.
