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The average selling price (ASP) of Samsung smartphones have hit their highest point in six years according to latest numbers from Strategy Analytics.

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The research firm partly attributes the price jump for for the launch of its high-end foldable devices including the Galaxy Fold and Galaxy Z Flip.

For January – March quarter in 2020, Samsung’s smartphone ASP notched US$292 – up 8.5% from Q1Y19 and a 20% leap versus Q4Y19.

According to Strategy Analytics, Samsung’s smartphone ASP was US$243 in 2017, and US$251 in 2018.

The news follows reports Samsung is preparing to launch a cheaper version of its Galaxy Fold device – a premium price-tag is still expected which will further drive up its ASP.

On a revenue basis, Samsung’s share of the global smartphone market leapt 22.1% in Q1Y20 – 14.4% higher than the previous quarter, and up from 21.7% the same time last year.

Apple’s global smartphone revenue market share is currently the highest in the industry with just over 37%.

The news comes after Samsung ramped up its mid-range portfolio last year, with its mid-range Galaxy A51 notching the best-selling smartphone of Q1 amidst the coronavirus pandemic.

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