Last year, SanDisk entered the MP3 player market in Australia promising to eat into Apple’s iPod market share. Now it has launched what it says is a real competitor to Apple’s iPod Shuffle, with the new Sansa Clip.

The Sansa Clip, as its name suggests, is an MP3 player small enough to clip onto your clothing, much like the Shuffle. Unlike the Shuffle, however, it features FM radio with recorder and a microphone too.

“Don’t let the Sansa Clip’s size fool you,” said SanDisk’s Keith Washo. “This tiny player packs a powerful, feature-rich punch. We’re excited to bring music lovers a new, cool-looking player with great sound and audio offerings in a body that’s smaller than a match box.”

The player also features a rechargeable battery, OLED screen, and is based on solid state flash memory.

RRP:

1GB $79
2GB $119

See: www.sandisk.com