A major threat to LG and Samsung and archrival Hisense in the Australian TV market TCL has shown their TV superiority by revealing an absolutely massive 115-inch 4K, quantum dot mini-LED TV at CES 2024.
In the USA, the Chinese TV brand is already #2 in the market on volume, now they are chipping away at Samsung and LG’s premium TV business.
During the last six months in the USA TCL grew their market share, by 172% while the combined other TV manufacturers could only manage 7.6% growth.
At today’s TCL CES press conference TCL announced the QM89 along with the rest of its 2024 TV lineup and its 2024 soundbars.
What’s clear is that TCL is becoming a player in the premium TV market, with their new 115″ TV the largest MiniLED TV with Quantum Dot technology in the world.
A spin off from the Companies QM8 line, the new TV incorporates several features from TCL’s previous QM8 TVs, but it adds a 6.2.2 channel speaker system that delivers a more surround sound-like home theater experience.
Like Samsung and LG TCL has revealed a new AIPQ ULTRA processor that is capable of delivering significantly enhanced images using AI technology.
Also revealed is a new premium Q6-Pro in 50- to 85-inch screen sizes, with improved local dimming for a 33 percent boost in display brightness at 600 peak nits.
There is also the QM7, another Mini LED device in their 2024, lineup.
In TCL’s lower-end to midrange S line, the company announced the new S5, which offers 4K UHD resolution in 43- to 85-inch screen sizes. The company also says these TVs will be 25 percent brighter than the previous generation and will offer improved color depiction thanks to that new TCL AIPQ processor. Additionally, the S5 will include HDR PRO+ along with Dolby Vision for overall improved image quality.
Lastly, TCL introduced some new S and Q class soundbars. At the top of the line, these include the S55H, a new 2.1 Channel Dolby Atmos soundbar, and the Q85H, which offers 7.1.4 Channel Dolby Atmos sound and can wirelessly connect to rear speakers for what TCL describes as a more immersive sound experience.
Pricing and availability for the Australian market has not been revealed.
