X

Philips is going gang busters in the European TV market with their distributor TP Vision using IFA 2022 to reveal a new range of premium TV’s.

In Australia, the business is struggling with questions being raised about the future of TP Visions offices in Australia.

At an IFA press briefing the company revealed two new OLED+ TVs alongside a new Mini-LED product with observers claiming these are the products that should be slated for sale in Australia,

At the top end of their new product offering is the OLED+937 a Philips’s flagship Ambilight TV.

It incorporates improvements in both picture and sound over the outgoing OLED+936 currently being sold in the UK.

It also features a new OLED display panel featuring the latest OLED EX technology that TP Vision claims delivers 30% more brightness, and a revamped sound enclosure developed by audio partner Bowers & Wilkins.

The Bowers & Wilkins sound system is integrated with the screen, and it has a dedicated left and right side-firing drivers for 5.1.2 Dolby Atmos specification, with power output increased to 95W to help create a bigger, more immersive Atmos performance.

There is even speculation that Sound United in Australia could be interested in selling Philips TVs into the specialist channel.Philips OLED TV 2022 IFA: Will Australia Get These Great Philips TVs?

With their new OLED TV peak brightness is said to be able to hit 1300 nits, which would put it among the very brightest – if not the brightest – OLED on the market, the utilisation of the OLED EX with its special heat sync feature allows for greater HDR performance than previous OLED TV generations. The TV comes in 65- and 77-inch models.

The 2022 models include the P5 AI Intelligent Dual Engine picture processing, which now comes with an advanced HDR feature that Philips claims can optimise HDR performance by tone mapping content “frame-by-frame rather than averaging values scene-by-scene.”

Philips has also upgraded its Ambilight technology, the biggest upgrade since the technology was first released. Each LED can now be individually controlled for a wider range of colours that more precisely match the visuals on the screen. Gaming features include Nvidia G-Sync and AMD Free-Sync Premium, along with a dedicated game bar to adjust settings on the fly, and a new VRR Shadow Enhancer that optimises the panel’s refresh rate.

A Cheaper OLED model the OLED907 has been introduced, it has many of the same features as the top end model, including peak brightness of 1300 nits for both 55- and 65-inch screens. The TV also integrates a Bowers & Wilkins sound system that discretely fits within the set.

The next-gen Ambilight comes in its three-sided form and the set features the new Aurora feature that features a gallery of pre-loaded images & videos displayed with Ambilight, to create a multimedia art show in the living room. Sound quality is delivered by a 3.1 80W Bowers & Wilkins sound system, with six front-mounted drivers that fire directly at the listener in a left, centre, and right arrangement to extend the soundstage and deliver clear dialogue reproduction. Bass is provided from the rear-mounted subwoofer that’s supported by four passive radiators.

In the Mini LED market Philips has revealed the 9507 Mini LED TV which features the Philips 6th Gen P5 AI processing, 120Hz VA panels and reach a higher peak brightness with 1500 units for HDR playback.

Sound is produced by an integrated 2.1, 70W sound system while the PML9507 can also act as a dedicated centre channel in a sound system made up of compatible Play-Fi satellite speakers to increase the size of the soundstage.

Middleton 728x90px Product IFA: Will Australia Get These Great Philips TVs?
BlueAnt PumpAirANC WebBanner 728x90 IFA: Will Australia Get These Great Philips TVs?
Aspire Vero Banner Intel CCF 728x90 IFA: Will Australia Get These Great Philips TVs?
Leaderboard 728x90 1 IFA: Will Australia Get These Great Philips TVs?
Martin Logan 728 x 90 IFA: Will Australia Get These Great Philips TVs?
4SquareMedia 728x90 scaled IFA: Will Australia Get These Great Philips TVs?
240215 SAV R Volution CNewsFeb Leaderboard 1 IFA: Will Australia Get These Great Philips TVs?
Whatmough 728x90 IFA: Will Australia Get These Great Philips TVs?
728x90 Iconic IFA: Will Australia Get These Great Philips TVs?
Banner Z10 Al Wh 728x90px EN IFA: Will Australia Get These Great Philips TVs?

YOU MAY ALSO LIKE