Netflix has announced, in a letter to shareholders, that its expansion into gaming will start with mobile games, which will be featured at no extra cost as part of the company’s subscription service.
Former EA and Occulus exec Mike Verdu will head up the division.
“Games will be included in members’ Netflix subscription at no additional cost similar to films and series,” the investor notes explains.
“Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
As we reported yesterday, it seems these games will take the form of extra content around exisiting titles, rather than standalone video games.