Motorola and Burton Snowboards have expanded their joint Audex wearable electronics collection with the addition of new technology, outerwear, jacket and accessory styles. The companies launched the second generation range at the 2006 Burton New Zealand Open Snowboarding Championships.
New for 2007, the Audex Bluetooth Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.
Burton and Motorola are also offering two helmet styles and one beanie style that feature Bluetooth technology to allow users to take calls and listen to music from a compatible mobile phone, without taking off the hat or helmet
“The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice President of Global Marketing at Burton. “Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices.”
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