Online Sales Booming As Top 25 Sites Grab Sales From OZ

X

In a sobering reminder of what’s to come for Australian bricks and mortar retailers new research shows that the top 25 US e-tailers accounted for 68.4 percent of all dollars spent online during the fourth quarter, up 5.6 percentage points from the prior year. Total purchases online for the period were $43.4 Billion. Sales from Australia grew 26%.

In a sobering reminder of what’s to come for Australian bricks and mortar retailers new research shows that the top 25 US e-tailers accounted for 68.4 percent of all dollars spent online during the fourth quarter, up 5.6 percentage points from the prior year. Total purchases online for the period were $43.4 Billion. Sales from Australia grew 26%.

ComScore also said that 84 percent of U.S. Internet users conducted an online transaction during the Xmas New Year period, up from 78 percent in 2009.

CE and PC categories which are #1 and #2 reported an 11 percent surge in online sales.

According to online research firm ComScore, the growth rate represented the fifth consecutive quarter of positive year-over-year increases for e-tail and the second quarter of double-digit gains in 2010.

In Australia CE and PC retailers with the exception of JB Hi Fi are struggling to deliver an online transaction site with consumers now turning to US & European sites to buy PC and CE goods. Yesterday JB Hi Fi reported a 35% increase in online sales during the past quarter.

Top-performing categories included computer software (excluding PC games), CE, and computers/peripherals/PDAs, each of which grew at least 15 percent year over year.

The average buyer spent about the same amount online during the quarter as they did during the prior-year period ComScore said.

1 Online Sales Booming As Top 25 Sites Grab Sales From OZ
728 x 90 Online Sales Booming As Top 25 Sites Grab Sales From OZ
CUST Retention FY22 Sport WinterCodes Q3 NRL 728x90 Online Sales Booming As Top 25 Sites Grab Sales From OZ
gtv r3 728x90 px Online Sales Booming As Top 25 Sites Grab Sales From OZ
728x90  Online Sales Booming As Top 25 Sites Grab Sales From OZ
thumbnail G415 SmartHouse 728x60 Online Sales Booming As Top 25 Sites Grab Sales From OZ
BlueAnt PumpAirLite WebBanners 728x90 Online Sales Booming As Top 25 Sites Grab Sales From OZ
728x90 Tour Online Sales Booming As Top 25 Sites Grab Sales From OZ
braun audio 728x90 Online Sales Booming As Top 25 Sites Grab Sales From OZ
Top Gun Channel News Banner 1 728x90 Online Sales Booming As Top 25 Sites Grab Sales From OZ


YOU MAY ALSO LIKE