Panasonic Microwaves Top Brand Sales, Says GfK

GfK has crowned Panasonic Australia as the #1 selling brand in Microwave Ovens, awarding the company the honour based on retail sales volumes for 2010.

Click to enlarge Aki Yamamoto, product marketing manager for Panasonic Australia, receiving the GfK award from Michael Elam-Rye, senior account director at GfK Retail and Technology, Australia.

Panasonic has long been a major player in the cooking category with their microwave ovens, which has been stripping market share away from competitors with its Genius sensor cooking and flatbed technologies, which until recently, were unique to the company’s microwave range.

Aki Yamamoto, Product Marketing Manager – Microwaves, Small Appliances and Consumer Batteries at Panasonic Australia, said she was delighted to receive the award and credits the success to support from retailers and innovations in microwave technology.
 
“We are very proud of the line-up we provide Australian consumers and are extremely grateful to our retailers and floor staff for all the support they have provided Panasonic over the past year,” she said.

The company’s first Flatbed Microwaves, the NN-CF770M and the NN-SF550W, released in 2010, removed the need for a conventional turntable and gave users more convenience and flexibility with greater space for cooking.

However, this space has recently been invaded, with Sharp launching its steam cooking microwave, Steamwave, comprising a flatbed earlier this month.

“Panasonic has been delighted with the performance of our line-up in the past year and we are excited to be able to continue to invest in developing our range to further enhance our offering for Australian households,” she said.

The NN-ST557W Microwave Oven with 25 litre capacity, auto reheat and Inverter Turbo Defrost was also recently named ‘Best Overall Performer’ when compared with competitor products by CHOICE consumer advocacy group.