Panasonic Microwaves Top Brand Sales, Says GfK

X

GfK has crowned Panasonic Australia as the #1 selling brand in Microwave Ovens, awarding the company the honour based on retail sales volumes for 2010.


Click to enlarge
Aki Yamamoto, product marketing manager for Panasonic Australia, receiving the GfK award from Michael Elam-Rye, senior account director at GfK Retail and Technology, Australia.
Panasonic has long been a major player in the cooking category with their microwave ovens, which has been stripping market share away from competitors with its Genius sensor cooking and flatbed technologies, which until recently, were unique to the company’s microwave range.

Aki Yamamoto, Product Marketing Manager – Microwaves, Small Appliances and Consumer Batteries at Panasonic Australia, said she was delighted to receive the award and credits the success to support from retailers and innovations in microwave technology.
 
“We are very proud of the line-up we provide Australian consumers and are extremely grateful to our retailers and floor staff for all the support they have provided Panasonic over the past year,” she said.

The company’s first Flatbed Microwaves, the NN-CF770M and the NN-SF550W, released in 2010, removed the need for a conventional turntable and gave users more convenience and flexibility with greater space for cooking.

However, this space has recently been invaded, with Sharp launching its steam cooking microwave, Steamwave, comprising a flatbed earlier this month.

 

“Panasonic has been delighted with the performance of our line-up in the past year and we are excited to be able to continue to invest in developing our range to further enhance our offering for Australian households,” she said.

The NN-ST557W Microwave Oven with 25 litre capacity, auto reheat and Inverter Turbo Defrost was also recently named ‘Best Overall Performer’ when compared with competitor products by CHOICE consumer advocacy group.

JBHIFI Ampere 728 x 90 media Panasonic Microwaves Top Brand Sales, Says GfK
BW Trade In 728x90 1 Panasonic Microwaves Top Brand Sales, Says GfK
2231 NEXUS 4SQM Digital Banner Ads Leaderboard 728x90 Panasonic Microwaves Top Brand Sales, Says GfK
COVR X1870 728x902 Panasonic Microwaves Top Brand Sales, Says GfK
LG HE FN Series Banners 4SQM LB 728x90 Panasonic Microwaves Top Brand Sales, Says GfK
LB 728x90 Panasonic Microwaves Top Brand Sales, Says GfK
Olimpia Splendid Unico Cooling 728x90 Panasonic Microwaves Top Brand Sales, Says GfK
Frame 728x90 Panasonic Microwaves Top Brand Sales, Says GfK
SmartHouse Yoga Slim Carbon 728 x 90 Panasonic Microwaves Top Brand Sales, Says GfK
PAN1992 MWO Banners LB 728x90px V2 Panasonic Microwaves Top Brand Sales, Says GfK


YOU MAY ALSO LIKE