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Days after Sony rolled out their new Internet-enabled Bravia TV in a deal with Yahoo7; Samsung is set to launch a new Internet content service in partnership with Telstra.The Korean company is also working on the development of a new program guide that will allow users of their LED to get easy access applications and movie content online.

The new Samsung service, which is set to be officially revealed next week, will allow users to stream Telstra BigPond movies and TV programs as well as music to their TV. What is not known is whether Samsung will build a memory buffer into their TVs to store the content or whether consumers will only be allowed to stream the content to view.

One option is for Samsung to supply a 32GB SD Card with each TV so that consumers can store content via an SD slot built into the TV.

According to invitations sent out by Samsung PR Company Weber Shandwick, Ben Keneally the head of Telstra’s IPTV service will unveil the service at a Samsung 3D TV launch function next week.

Telstra executives are claiming that Keneally has not confirmed his attendance at the event and that the PR company did not have “any permission” to indicate that Keneally was attending the event.

According to sources, Telstra executives are concerned about the ramifications that the new deal could have with Foxtel, who are already delivering a similar service to the BigPond offering. Foxtel, which is 50% owned by Telstra, is set to go head to head with the telecommunications carrier as they roll out their new Telstra TBox service that is currently undergoing testing in Melbourne.

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