Who Has The Most Popular Web Sites In Australia?

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Australian consumers are flocking to web sites to access information according to Hitwise who today released their top web site list for 2008. In the consumer electronics market he big winners were Sony, Dell, Symantec, Vodaphone and online web site DSE.

Hitwise claim that more Australians than ever before are now using the web to search for information and that niche information such as that found on the SmartHouse web sites are leading to growth.

At SmartHouse we have witnessed over 100% growth during the first two months of 2008 compared to January and February of 2007.

According to independent research by Facilitate Digital and Silhouette page views have risen from 777,226 to 1,675,185 and unique sessions have risen to 749,143 from 521,554 for the same two month period in 2007.


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Visitors are also staying online longer with the average time per unique visitor rising from 1.55 minutes to 4.29 minutes per page.

 

SmartHouse research shows that both CE and PRO AV trades and consumers are now using the web and niche sites like SmartHouse to access information either before they buy or before they recommend a product to a customer.

Our research has also revealed that up to 80% of consumers are going online in an effort to find which retailer has a particular product in stock. However when they do they find that most retail web sites are unable to deliver the information they want.

For a list of the top web sites in Australia see over page:

 

 

Among the top web sites in 2007 were:

Computers and Internet

Electronics

www.sony.com.au

Email Services

mail.yahoo.com.au

Hardware

www.ap.dell.com

Hosting and Domain

au.geocities.yahoo.com

Registration

ninemsn.com.au

Portal Frontpages

www.google.com.au

Search Engines

www.myspace.com

Social Networking and Forums

www.symantec.com

 

Entertainment

Books and Writing

www.penguin.com.au

 Mobile Phones

www.myvodafone.com.au

Movies

www.greaterunion.com.au

Multimedia

ninemsn.video.msn.com

Performing Arts

www.sydneyoperahouse.com

Photography

www.canon.com.au

Radio

triplej.abc.net.au

 

Retail locations

Apparel and Accessories

www.ezibuy.com.au

Appliances and Electronics

www.dse.com.au

Auctions

www.ebay.com.au

Automotive

www.strathfi eld.com

Books

shop.abc.net.au

Classifi eds

www.tradingpost.com.au

Computers

www.ap.dell.com

Department Stores

www.dealsdirect.com.au

Flowers and Gifts

www.redballoondays.com.au

Grocery and Alcohol

www.woolworths.com.au

Health and Beauty

au.strawberrynet.com

House and Garden

www.harveynorman.com.au

Intimate Apparel

www.wickedweasel.com.au

and Accessories

 Music

www.sanity.com.au

Office Supplies

www.offi ceworks.com.au

 Rewards and Directories

www.emailcash.com.au

Sport and Fitness

www.ausfi sh.com.au

Ticketing

www.ticketek.com.au

Toys and Hobbies

www.toysrus.com.au

Video and Games

www.ezydvd.com.au

 

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