Australian consumers are flocking to web sites to access information according to Hitwise who today released their top web site list for 2008. In the consumer electronics market he big winners were Sony, Dell, Symantec, Vodaphone and online web site DSE.
Hitwise claim that more Australians than ever before are now using the web to search for information and that niche information such as that found on the SmartHouse web sites are leading to growth.
At SmartHouse we have witnessed over 100% growth during the first two months of 2008 compared to January and February of 2007.
According to independent research by Facilitate Digital and Silhouette page views have risen from 777,226 to 1,675,185 and unique sessions have risen to 749,143 from 521,554 for the same two month period in 2007.
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Visitors are also staying online longer with the average time per unique visitor rising from 1.55 minutes to 4.29 minutes per page.
SmartHouse research shows that both CE and PRO AV trades and consumers are now using the web and niche sites like SmartHouse to access information either before they buy or before they recommend a product to a customer.
Our research has also revealed that up to 80% of consumers are going online in an effort to find which retailer has a particular product in stock. However when they do they find that most retail web sites are unable to deliver the information they want.
For a list of the top web sites in Australia see over page:
Among the top web sites in 2007 were:
Computers and Internet
Hosting and Domain
Social Networking and Forums
Books and Writing
Apparel and Accessories
Appliances and Electronics
Flowers and Gifts
Grocery and Alcohol
Health and Beauty
House and Garden
Rewards and Directories
Sport and Fitness
Toys and Hobbies
Video and Games