The streaming video on demand (SVOD) market is set to further intensify following reports US juggernaut, HBO, has filed a trademark for ‘HBO Max’ in Australia.

Taking on the likes of Netflix, Stan, Disney+ and 10 All Access, the service holds the streaming rights to several blockbuster serials in the US including The Fresh Prince of Bel Air and Friends.

The platform is tipped to shake-up competition, with Foxtel and Stan currently holding the Australian streaming rights to a plethora of HBO content.

Game of Thrones claims to have been an major coup for Foxtel Now, driving an influx of paid subscriptions, however, reports suggest the company has a long-term deal in place with HBO.

The streaming video on demand (SVOD) market is set to further intensify following reports US juggernaut, HBO, has filed a trademark for ‘HBO Max’ in Australia.

Taking on the likes of Netflix, Stan, Disney+ and 10 All Access, the service holds the streaming rights to several blockbuster serials in the US including The Fresh Prince of Bel Air and Friends.

The platform is tipped to shake-up competition, with Foxtel and Stan currently holding the Australian streaming rights to a plethora of HBO content.

Game of Thrones claims to have been an major coup for Foxtel Now, driving an influx of paid subscriptions, however, reports suggest the company has a long-term deal in place with HBO.

Owned by WarnerMedia, HBO Max was unveiled in July, with its promo video featuring scenes from Last Week Tonight, Game of Thrones, A Star is Born and Justice League.

Other US-owned streaming services hitting the local market include Disney+ and Apple TV+, further intensifying pressure on local content platform providers.

Owned by WarnerMedia, HBO Max was unveiled in July, with its promo video featuring scenes from Last Week Tonight, Game of Thrones, A Star is Born and Justice League.

Other US-owned streaming services hitting the local market include Disney+ and Apple TV+, further intensifying pressure on local content platform providers.

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