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Samsung Electronics has developed the first 31-inch AM OLED TV in the world with the new unit set to be displayed for the first time at the 2008 CES Expo in Las Vegas.

An AM OLED consists of two glass substrates and light-emitting fluorescent organic compound which fills the gap between two substrates. AM OLED TV is much slimmer than LCD TV and much better than LCD TV in terms of video quality, response time, contrast, and power consumption.

But AM OLED is expensive and has several technical difficulties to make it bigger. Sony released only a limited number of 11-inch AM OLED TVs recently.

“We have the technological ability to make 40-inch AM OLEDs but we should wait until 2010 to mass produce large AM OLEDs at a reasonable price,” said one official of Samsung.

In 2005, Samsung drew global attention by developing a 40-inch Am OLED panel but it failed to commercialize AM OLED TVs because of technical difficulties. Samsung can maintain its lead by securing the technology to produce 31-inch AM OLED TVs.

Samsung SDI also succeeded in the development of 31-inch OLED panels, which means Samsung SDI is in competition with Samsung Electronics LCD Business.

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