Samsung Electronics Australia has unveiled its most expansive OLED TV range to date, significantly increasing its screen size and model offerings for local consumers.
The 2025 line-up includes the introduction of the new S85F series and updates to the S90F and S95F models, offering Australians OLED options from a compact 42 inches all the way up to a cinematic 83 inches.
The move doubles Samsung’s OLED offering compared to last year, marking a major push to cater to a broader mix of households and entertainment needs.
“We know that every Australian’s lifestyle is unique,” said Simon Howe, Director of Audio Visual at Samsung Australia. “So we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features.”
The newly introduced S85F series comes in 55”, 65”, 77” and, for the first time, 83”. Meanwhile, the S90F series has been expanded to include six sizes, from a compact 42” up to 83”, and the S95F returns as the flagship, now featuring enhanced brightness and an anti-glare coating.
With AI-powered features across the board, Samsung’s OLEDs now come with personalised settings that adapt based on content type and viewing environment. This includes auto HDR upscaling, voice enhancement, and sound tuning based on room acoustics.
Samsung is also banking on its in-house AI processing tech to set its 2025 OLEDs apart. The S95F and S90F are powered by processors running 128 neural networks, designed to learn user preferences over time and optimise picture and sound in real time. These enhancements aim to make switching picture modes or adjusting settings a thing of the past.
Gaming also gets a boost with up to 165Hz variable refresh rate support, AI Game Mode, and integrated access to cloud gaming platforms via Samsung’s Gaming Hub.
Samsung is backing its new OLEDs with a seven-year upgrade guarantee for its Tizen operating system, promising long-term software support – a first for the brand’s TV line.
The TVs also come with Pantone Validation for accurate colour reproduction and feature Q-Symphony compatibility to synchronise audio with Samsung soundbars.
The 2025 OLED range is available for pre-order today via Samsung’s online store, with wider availability rolling out in retail stores across the country in the coming weeks.
Prices start at A$2,529 for the 42-inch S90F and go up to A$11,499 for the 83-inch S95F. A full price list can be found on Samsung’s official website.
